Tracy Murrell, founder and President of Murrell Advisory Services, is a seasoned executive with over 25 years of experience in safety, risk management, and operational leadership across various industries. She is dedicated to enhancing organizational safety and operational effectiveness through innovative systems and strategic solutions. Tracy's diverse background includes guiding safety protocols for a major cruise line, developing operational standards for autonomous vehicles, and leading the creation of Amazon’s safety management system.

As an independent consultant, she specializes in designing safety management systems (SMS) that meet regulatory requirements while optimizing efficiency. Her expertise extends to risk mitigation, regulatory compliance, and crisis management. Known for her steady leadership, Tracy has successfully navigated numerous emergencies and represented the U.S. in maritime safety discussions internationally.

With degrees in Marine Transportation, Human Factors and Systems Engineering, and an MBA, along with various certifications, Tracy combines technical knowledge with a passion for leveraging technology to improve safety and efficiency. She actively seeks collaborations with organizations that prioritize safety and operational excellence as core components of their culture.